Email Marketing is one of the most effective ways to keep in touch with customers. It is cost effective and it can help build brand awareness and loyalty.
Email Marketing relatively costs cheaper lesser than direct mail. Response rates are strong, with over 4.3 billion email accounts worldwide, there is a ton of customers waiting for you via mail.
One other benefit of email marketing is the demographic information that customers provide when signing up for your email newsletter. Discovering exactly who your customers are—how old they are, what their interests are, what region of the country they reside in—can help you tailor your products and services to best suit their needs.
Email marketing basically helps you gather all the demographics you will need to create products and services that will best suit your customer.
It is a channel you own and 99% of customers prefer email for marketing communications, your email can be highly personal and this helps the customer feel more connected with your products.
Here are a Few Things You Should Pay Attention to When Creating an Email Newsletter
HTML or Plain Text?
These days, response rates for HTML newsletters are generally far higher than plain text, and graphics and colors tend to make the publications look far more professional.
Although HTML newsletter is slower to load, people still prefer the graphically enhanced email to plain text. Think about it, will you even open it if it is plain text.
Provide an Incentive for Customers
To get customers to sign up for your newsletter, advertise the benefits of receiving your newsletter, such as helpful tips, informative content or early notification of special offers or campaigns.
Go the Extra Mile
Rather than only share information about products and services, share helpful tips, work life balance, create a whole range of content that will be useful for the customer.
Don’t Ask Too Many Questions
It’s either you limit the amount of questions or give customers the option of skipping the questionnaire. Ask only a few demographic questions, always put yourself in the customer’s shoes.