Posts Tagged ‘Nigeria’

The Problem Of Africa: How Honourable Are Our “Honourables?”



A story is being told of a peasant farmer who lived in the hinterlands. This farmer who felt the pangs of neglect every blessed day was living alone. One day, as this farmer was busy working on his farm, an awful incident occurred. An aeroplane full of politicians crashed near his farm.

Without any delay, this poor farmer started digging the grave of the politicians. When the police arrived, they asked the farmer what had happened. The farmer, without any sign of remorse, enthusiastically answered, “The plane crashed near my farm and I buried all of them”. One of the police officers asked with a sign of indignation and out of shock; “are you sure they all died?” The poor farmer slowly and patiently replied, “Some of them were screaming, ‘we are still alive.’ But I couldn’t believe them. You know these politicians. They can lie”.

I do not take delight in making mockery of the “honourables” of Africa.  As a matter of fact, many citizens in the continent of Africa wouldn’t hesitate to do likewise if they find themselves in the situation of this peasant farmer.

It is crystal clear that during the struggle for independence, the clarity and unanimity with which African freedom fighters articulated their  views and vision for their country and Africa as a  whole was bracing and very patriotic. Their clarity of purpose and ideological cohesion in the African continent will forever convince one to believe that they were reading from the same script scribbled by one scribe.

The African continent will be eternally grateful to some visionaries like Kwame Nkrumah of Ghana, Julius Nyerere of Tanzania, Madibo Keita of Mali, Augustinho Neto of Angola, Patrice lumumba of Congo, Samora Machel of Mozambique among many others. These were men who lived beyond reproach and led exemplary lives.

In the early years of independence, most African countries portrayed some traits which made it clear that they were moving in the right direction. Per the natural resources, most African countries were eager to achieve a mutual social cohesion, economic prosperity and political freedom. The train of development in Africa as expected by some analysts was to move with the speed of a cheetah but with military accuracy. This train that was moving in the right direction of development and progress has long come to an abrupt halt. The script of progress   is long lost and African countries keep on punching below the economic weight of the world. The economic terrain is in shambles and has become unbearable for the ordinary citizens. Many years after most African countries untied themselves from the apron-strings of their erstwhile colonizers, the citizens are still swimming excruciatingly in the endless vicious cycle of poverty and shame.

Wait a minute! What then is the problem of Africa? Could it be as a result of inadequate natural resources? Certainly no! The continent of Africa in my opinion is the luckiest and most privileged among all the continents. It is extremely exhilarating to know that Africa is the world’s richest continent in terms of natural resources. But in terms of the wealth of its citizens, it is the poorest. What an irony! The African continent is never in shortage of rich minerals like gold, diamond, bauxite, cobalt as well as some precious commodities like oil, timber and gas. Need I talk of the untilled fertile acres of farmlands?

Many people have proposed the problem of Africa. Chinua Achebe, an industrious son of the continent posited that the problem of Africa is squarely the problem of leadership. In his book “Why Africans are Poor”, Greg Mills states unequivocally that Africans are poor because their leaders have chosen that path.

Africans and their leaders desire things which require effort but they never make any meaningful effort. I can’t agree less with these prolific writers. But quite contrary to the view of Greg, I opine that Africa is never poor but we are stealing her wealth. It is an established fact that about $161bn comes to Africa within a year in the form of remittances, loans and aid. It is worth noting that at this same time, about $203bn leaves the continent of Africa.

The “honourables” who are supposed to be the agents of development and protect the public purse are now a pain in the neck by becoming the strategic authors of the doom of Africa.  P.O.C Umeh describes them as ambassadors of poverty who are always frustrating the corporate will of the masses.

The word “honourable” simply means to be “honest and fair”. But how many “honourables” (politicians) in Africa really deserve this prestigious honour? With staggering and wavering lips, the masses address them as “honourable” and yet they are “unable”. Many “honourables” are locked up in the corrosive war of corruption and greed.  The virtues of integrity, honesty and equity are alien to the “honourables” of Africa. Corruption has been institutionalized and those who still hold on to the ancient virtues of honesty and integrity are seen as the endangered species. They give the youngsters every reason to be corrupt. In the nature of things, when the cow is chewing a cud then the calf will follow suit in that same process.

To most of these “honourables”, they see the continent of Africa as a cemetery where their bodies should be laid to rest when they die. Meanwhile, the hard earned monies of the continent are siphoned to fuel foreign banks. The most pathetic aspect of it all is that, some loot these huge amounts of money and save them in foreign banks without the knowledge of anyone. They die and these monies and properties become the assets of the foreign nations. This barbaric and inhuman behaviour on the part of some African leaders only denigrates and debase the dignity of the masses and tarnishes the image of the continent as a whole.

Without any shilly- shallying, most “honourables” in Africa are only famous for the wrong things. Instead of being recognized as astute and famous leaders, our leaders have chosen to be infamous. Ask of Sani Abacha of Nigeria and he will definitely be remembered for corruption.

Talk of Mobutu of Zaire (now DR Congo) and he is only rembered as the man who saw Congo to be God’s personal gift to him alone. Idi Amin of Uganda was known internationally as a man who gruesomely murdered anyone who opposed him. David Mukholi( Managing Editor of Vision Group) recalls how scary it was to walk along the Nile river because dead bodies were washed ashore every blessed day.

To the world, Amin is the embodiment of anything dark and monstrous that came out of Africa. He rose to become the 20th century most infamous leader in the world.  Some 3,000 people are said to have been killed during his eight year rule.

It is only in Africa that our “honourables” can spend about 3.79 US dollars of the tax payer’s money on pampers and other fleeting desires. It was quite disparaging to know that about $10.3 billion was seized as at 2016 from people who were suspected to have looted the nation’s money in Nigeria. This exercise was carried under Buhari’s regime. About $9.8 million in the safe house of Andrew Yakubu, former managing director of Nigerian National Petroleum Corporation was found and seized. These whopping amounts are in individuals’ pockets in Africa. Meanwhile, some paupers in Africa cannot afford two square meals a day. Some people in Africa really squeeze water out of stone in order to make ends meet.

The behaviour of the ‘Honourables’ of  Africa has pushed the citizens to start doubting the fundamentals of their independence and freedom. It is unfathomable to know that in Ghana, under the auspices of Sir Gordon Guggishberg, 19 well equipped hospitals were built including the much talked about Korle Bu Teaching Hospital. 3,380 miles of road network was constructed to facilitate transportation by land. Similarly, 207 miles of railway was constructed in the bid to enhance transportation in Ghana.

The prince of Wales College (now Achimota School) was built at the cost of 12.4 million pounds. Most Africans would now be asking the uncomfortable question; “how many hospitals, railways, harbours and roads have been built after the era of colonization and the early years of our independence and what is the amount of money wasted over simple projects like Public toilets? The few infrastructures are left to deteriorate and are now beyond rehabilitation. How many African countries can still boast of quality railway lines?

The attitude of the African politician has made most African countries to suffer from inferiority complex in the presence of other continents. Africans are now coerced to seek approval from others to feel complete. Nonetheless, we shouldn’t stop believing in Africa.

Moving forward, the “honourables” of Africa and we the citizens need a total repentance. We need a total change of mind and heart. For all we know, “the one condemning the act hasn’t gotten the golden opportunity to be corrupt” as asserted by P.L. O Lumumba. It’s high time our “honourables” knew that the national cake is not to be siphoned into individual pockets. Being in power for one’s own parochial interest is really a great disservice to the continent of Africa.  The weakness of Africa is pathetic and it is time to create a new Africa where we shall be the sole deciders of what others will think of us. A new Africa where our “honourables” will serve passionately and sincerely and not for their self-aggrandizement. A new Africa where the citizens won’t continuously pester our Politicians for money before they can vote for them. A new Africa where the honourable will  truly be honourable. There is the need for a total hygiene in the politics and leadership of Africa.

Elvis Effah sent this in from Ghana. He blogs at, you can reach him via

JOBVINE Global – Visa and Passport Requirements for Nigerian Citizens Wanting to Work Abroad


Working abroad has become a common practice among many qualified professionals in Nigeria, but things can often become problematic when travelling to a distant country. Especially once you realise that every country has different requirements when it comes to who they let through their borders.

Each country is different, and if you don’t have a passport for where you’re travelling to, you’ll often have to make use of a Visa. The only problem is figuring out the visa and passport requirements for each country, due to the fact that it’s quite troublesome and time-consuming. That is why JOBVINE has put together a map that makes this process as simple as possible in order to find various travel information, foreign embassies, and anything else you would like to know before you cross foreign borders.

Common reasons why Nigerian citizens are leaving the country: You may have just graduated and are now officially unemployed – or you may be looking to change jobs. It could also simply be the impact of the socio-economic issues of the country…

Well, according to the tradingeconomics, Youth Unemployment Rate in Nigeria averaged 17.51 percent from 2014 until 2016. It went from a record low of 11.70 percent in the fourth quarter of 2014, reaching an all time high of 24.00 percent in the second quarter of 2016. Furthermore, 54% of unemployed Nigerian citizens are younger than 35 years old.

There is no need to allow these undesired stats to demotivate you, since Nigerian citizens will now have easier access to the job market through JOBVINE Nigeria.

For those looking to work abroad, all your possible travel requirements have been broken down and put on a map, so that it’s simple and easy to find. That way, you can continue searching for your next overseas job while still planning your next trip abroad.


A Letter To My Future Wife: Is Gender Equality A Battle Between Males And Females?


It’s been long since I wrote to you. Many are those asking whether I have stopped writing letters to you. This drew my attention to the fact that you are not the only one who has been reading the letters I write to you despite the fact that I always tell you to keep the letters from your friends and course mates.I won’t blame you for making my letters go viral on social media. We are living in an era where letters that are written at night to our loved ones are being brought to the lime light at daytime as a result of rapid growth in technology.

I won’t blame you for making my letters go viral on social media. We are living in an era where letters that are written at night to our loved ones are being brought to the lime light at daytime as a result of rapid growth in technology.

Afia, I write in response to the question you asked a week ago. You asked whether the issue of gender equality is possible in our contemporary world. I will hit the nail right on the head and will be brief as possible. I could feel the pain in your voice when you referred to an incident at Marwako Restaurant where a Lebanese supervisor cruelly dipped the face of a Ghanaian staff Evelyn Boakye in pepper paste. As a matter of fact, it’s always disheartening to hear of such punishments meted out to some women.

Tragic in our permissive society is the amazing frequency and intensity with which some people disregard women. Women in the eye of many, are regarded as the weaker vessels.

Afia, my simple answer to your question is “yes! Gender equality is possible”. I have always held the view that creation would have been incomplete without women in society. Right from creation to our contemporary times, women have proven that they are beyond capable. You proved in the Garden of Eden beyond all reasonable doubt that you can rule and even control men if given the chance.

You demonstrated this by giving the man a fruit of which he could not reject. This is the reason why you do not need to be empowered because you are already powerful. But you should rather be made aware of this strength which you possess as a woman.

In all societies throughout the world, women have risen to occupy key positions to contribute to the development in all facets of life. Women have rubbed shoulders with their male counterparts as engineers, lawyers, ministers of state, teachers, nurses and the high position of the presidency.

The remarkable career success of women across the world is no news to the ordinary Ghanaian. During the period of Nigeria’s struggle for political independence, the positive role played by women like Mrs Flora Azikwe and Margaret Ekpo can never be lost from the memory of their admirers. The unforgettable role played by Yaa Asantewaa in the history of the Ashantis will forever remain fresh in memory. I dare say that her bravery and sheer display of patriotism dwarfed and eclipsed those of her male counterparts. These personalities may be abstract to you. Let me bring you home and cite my mother as an example.  She played the role of a father and a mother by single-handedly taking care of the family.

Afia, men will continue to be men for women to remain women. Don’t misunderstand me. I mean, under no circumstance should females be transformed into males. Our differences as males and females is the cause of our unity.  I hope you do not see me as a chauvinist in the eye of your mind.

To transform a female into a male or the vice versa is to oppose the natural order either by choice or by force. This is where gender equality has been misconstrued. Gender equality is therefore not about “sameness” in terms of sex but about equal access to job opportunities, educational institutions and many more without any segregation based on gender.

Afia, earlier in this letter, I indicated that “Yes! Gender equality is possible”. Every “yes” on planet earth comes with a responsibility. For this revolution to continue to see the light of the day, some negative acts should be eschewed.

Some women accept the juicy opportunity to be half naked or completely naked when they are featured in trending music video of their male counterparts. This act should be consigned into the museum of history. Infact it should be a thing of the past in this 21stcentury. The bitter truth every woman should know is that it is just a cynical ploy on the part of their male counterparts to sell their music to the public.

This act by some ladies will only make women be seen as mere sex objects who are always manipulated by their male counterparts for their personal gains. I believe in a collaborative work especially in this age where fame and money have become the order of the day. But there is always a problem when women have to strip naked in a music video. I see this act, not as creativity but an act to debase the dignity of womanhood.

You are your own woman. I, therefore believe that you will make informed choices anytime the need arises. To be featured in a music video is great and splendid but to be used as an object of sex in that same video should never be an option for any woman in this 21st century.

Afia, it is a truism that what men can do women can do better. Taking cognizance of this dictum, the 21st-century woman should also play lead-role in movies that for a long time have portrayed men as the only heroes and saviours of humanity in all life endeavours. Women should not always be made as the sole beneficiaries of all kind gestures in our movies. There can be movies where men could also be the chief beneficiaries of the good deeds of women. The industry can be rebranded to tell more stories of heroines rather than it always focusing on the bravery of their male counterparts.

Women in the 21st century should be bold to man the affairs of their respective communities and the nation as a whole. The primitive idea that some positions are for only men should be discarded into the dustbins of the Dark Ages.

Afia, I end this letter with the words of one of my finest and prolific writers of all time, the late Efo Kodjo Mawugbe.  In his award-winning book, In the Chest of a Woman, Nana Yaa retorted that “in the chest of a woman is not only the extension of breast and a feeble heart but a flaming desire to possess and use power”.

” Feminism is not about making women strong. Women are already strong. It’s all about changing the way the world perceives that strength”, so says G.D Anderson.

The writer Elvis Effah is a student of University of Cape Coast. He can be contacted via

How to Keep Your Business Going Despite Fuel Scarcity


fuel scarcity

Fuel Scarcity oh fuel scarcity, you are back again. This is what every Nigerian is thinking right now. Minister of State for Petroleum Resources, Dr. Ibe Kachikwu during a town hall meeting with Petroleum Products Pricing and Regulatory Agency (PPPRA) in Abuja on Tuesday said “Hopefully by today through Thursday, the fuel queues in Abuja should be over.

“Hopefully, the same thing will happen to Lagos and thereafter, by the weekend, we should see Kano, Katsina, Sokoto, Port Harcourt and Warri get off this state.”

Let’s add a week because in Nigeria, we know that our elected and un-elected representatives have all taken a course in Lying 101.

We can only hope and pray! Running a business in Nigeria especially during this period of fuel scarcity and low power supply is hard work.

From the subtle inflation of everything, from transport fare to raw materials, its either you adapt or survive. Even if Fuel Scarcity comes to an end, what about power supply? What is the assurance that in two months or three weeks, another bout of fuel scarcity will not occur?

This is the reason why as elegantly confident African women, we have to ensure that all the fuss doesn’t affect us, we have to keep our business going, come what may.

Here are 4 Tips on how to keep your business going despite fuel scarcity and low power supply.

Don’t Always Rely on Your Car or a Car

Not everyone enjoys the wahala of hustling for bus but in this current situation, let your car rest. No one wants to keep queuing and buying fuel every time especially when you have customers waiting for you. Just drop the car, utilise your leg and your fast skills, no one will castigate you.

Be Absolutely Mobile

Carry your phone charger, your torchlight, your power bank charger, every gadget and its chargers must always be with you. No this might sound ridiculous but in this current fuel scarcity situation, you don’t have a choice. Carry any extension box too in case there is no space.

Keep at least one Five Liter Keg in Your Business Environment

It is allowed because at any time, you can hear that X filling station nearby is selling fuel. So ensure that you must always have a petrol keg nearby. Another tip is to also be friends with one black market seller. Some situations, you can’t just help but purchase black market, just ensure it’s a reliable person that will not mix the product.

An Inverted is not so Bad

Get an inverter, an Inverter allows you to run your business for 24 hours nonstop. Now that we don’t know what the future holds, ‘powerfully’ for Nigeria, an inverter is your surest bet.


How to Find Your Dream Job in Nigeria


Welcome to the world of job hunting in Nigeria. This is the time when you need very good Make up because if your powder wears off easily, you should get a better brand.

It’s not like any elegantly confident woman likes walking around looking for a job but the stay confident, you have to find your dream job that fits into your career plans.

Trust me, it can be tough but it’s a process we all have to go through, except your family member owns a company that has an automatic position for you.

The first thing you need to know when finding your dream job is where you can find job vacancies. Today, people always think that job vacancies exist only on the internet, No!

Vacancies are advertised in many places. You can use the following resources to find jobs, checking them regularly for updates will take you one step closer to your dream job.

The resources include careers fairs, workshops, internet, newspapers, professional associations, recruitment agencies, sector-specific websites, social media, trade journals and online forums.

Now while searching through these resources, you will find different opportunities like graduate schemes, internships, Contract position, part-time position, etc.

Be proactive – some opportunities may not be advertised. That is why applying speculatively shows prospective employers your initiative.

Don’t neglect networking because many times, job vacancies are hidden, so failing to network leads to missed opportunities. Family, friends and colleagues should be your starting point, but you can build a broad network of useful contacts through careers fairs, open days and workshops.

Contacts can provide job leads, introduce you to employers with a job vacancy, and offer advice and information.

Simple conversations can lead to work experience and job opportunities, so don’t be afraid to approach people directly. Proactively contact prospective employers for openings before they reach job websites, pre-emptively tailoring your CV and cover letter. Keep in contact, perhaps even asking whether they can recommend you to anyone else if full-time work isn’t available. Referral increases your chances of being interviewed and getting a job.

Use Social Media: Students and graduates are increasingly being contacted by recruiters thanks to their social media presence, so use LinkedIn and Twitter to your advantage.

Use a consistent username and image. Join relevant LinkedIn groups to get involved in discussions, and keep adding contacts to grow your network. Employers can stumble on your anywhere.

Package your social media in such a way that prospective employers will definitely be wowed.


5 Factors to Consider When Searching for the Right Employee in Nigeria



Successful entrepreneurs started out on their own but as their business expanded, they realized that they needed to hire more hands to up the overwhelming responsibility.

You might be thinking, naaa, not me, I am superwoman, dear, there is nothing like super woman anywhere, even if it’s just one employee, at some point, you will definitely need an extra pair of hands.

Hiring the right employee is a huge step because businesses have failed as a result of bad hiring choice. The cost of finding, interviewing, engaging and training new employees is high but it is a sacrifice that must be made.

I am going to list 5 Factors to Consider When Hiring New Employees.

  1. Competence: Ensure that your new hire is competent. Does the potential employee possess the right skills, experiences and education to help you progress your business? Will the person be able to deliver with creativity and effectiveness? Does the person have potential for growth? There are the core questions you should ask yourself when hiring a new employee.
  2. Commitment: Commitment is a huge one. As an entrepreneur, you are not looking for someone who is only interested in using your business as a tool to the next big thing. You are not interested in hiring someone who is not going to be fully committed to your work. Hiring a committed employee is a money back guarantee because commitment is the driver of success.
  3. Character: Does the person have a good character, is he or she a team player, is he or she honest. Do they tell the truth and keep promises? Character determines how your employee will treat customers, so observe, ensure the new guy or gal possess good characters.
  4. Culture: Every business has a culture, the way people behave and interact with each other. For example, the way Fashion Designers relate with their customers is different from the way teachers relate with their students. Culture is the values, expectations, policies and procedures that influence the behavior of a leader and employees. Workers who don’t reflect the culture can be disruptive.
  5. Compensation: This is the most factor because employees who feel underpaid will surely not deliver. Ensure that your remuneration is respectable. When I say respectable, I mean respectable. Don’t offer a graduate N10,000 for a job an SSCE Holder can handle just because there are no jobs in the country. Remember that your employee will perform well only if they feel appreciated, so show some appreciation.


3 Fashion Items Every Job Seeker Must Possess




Sunglasses are very vital because with all the climate change going around, the Sun can be brutal these days and you don’t want the whole job seekers rat race to change your skin colour. It has been recommended that sunglasses should be worn to protect the eyes from ultraviolet radiation (UV) and blue light, which can cause several serious eye problems.


Wrist Watch

You can land a job by wearing a wrist watch. Today, only few people own a functional wrist watch because you can always pull out your phone to check the time. What sets you apart during the interview is your ability to glance at your wrist watch and keep track of the time. Constantly using your phone as timepieces is a dangerous pattern because interviewers might think you are a ‘phone addict’ if you keep pulling out your phone every five minutes.

Ballet Flats shoes 2


Flats, oh yes, in some buildings without elevators, you have to climb the stairs all the way to the third floor and heels won’t help you. Having flats in your bag will come in handy anytime because by the time you jump through all the different flight of stairs in heels, you are already exhausted and disheveled for the interview. With flats, you won’t be so tired and you can simply readjust yourself.


How to Pick Out the Best Candidate During a Job Interview

best candidate job interview

The fact that you own a small business doesn’t mean that at some point you won’t need to hire someone and build a team. When hiring there are certain things you need to pay attention to in order to select the best candidate because only the best candidate can help you achieve all your goals and objectives.

Here is a quick guide on how to pick the best candidate to join your team during a job interview.

Ask the Right Question

The right question is the one that generate genuine responses. Most applicants have already rehearsed their answers and no one wants to listen to robotic answers. This is why you have to ask popular interview questions in a different way. Answers will demonstrate their level of self-awareness and tell you if they can think on their feet.

Be Observant

When interviewing a prospective candidate, read between the lines. Their intonations and physical gestures will tell you a lot about who they are and what they propose to do. Remember that if you select the person, he or she will be the face of your brand, representing your brand everywhere, so ask yourself, is this the person I want or not?

Does the Person Fit into Your Business Culture

If you have a Make Up Business and you need extra hands, would you hire someone that doesn’t wear Make Up? As a business owner, do you have to work independently or team up with other businesses to perform your task? Are you running as it goes business or let’s get things done business. You have to hire the right person that fits into your business culture.

Attitude and Ability Matters

Attitude and ability is innate, it stays over time even if the person changes jobs frequently. Even the bible says anything worth doing is worth doing well, a person’s attitude to work will go a long way in their success in life. So hire candidates that even if things are not going smoothly, they will stick with you and help you grow your business. Not everything in life is about money.

3 Things Every Employee Should Learn from Olajumoke Orisaguna

olajmoke orisaguna employee

olajmoke orisaguna employee

Olajumoke Orisaguna’s story will never be forgotten. Decades from now, Nigerians will still talk about the bread seller that became a star. In one moment, her life was transformed and she became an overnight celebrity, the classic Nigerian dream.

As her story unfolds, there are 3 things every employee ought to learn from Olajumoke’s story.

Hard Work

She didn’t sleep in the comfort of her home that morning saying she wasn’t going to hawk bread. She woke up and despite the fact that she was feeling sleepy as usual, she balanced the plank on her head and she hit the road.

If you have ever observed bread hawkers, you will know their modus operandi. Early in the morning by 5 am, they are up, by 6 am, they will hit the road going from street from street advertising their bread.

After selling the bulk of the loafs for that day, they rest for a while then in the evening, they will pick up the unsold loafs and hit the streets again. This is the cycle every day and this is one of the amazing things every employee should learn from Olajumoke.


Resilience is the reason why even of the stress is out of this world, we do it anyway. Resilience is the reason why despite the traffic and the stress, we still wake up in the morning to head to work. Resilience is the reason why we are extraordinary women. Resilience is what we should all learn from Olajumoke Orisaguna.

Despite all the hardships that come with street hawking, she still finds the strength in her spirit to work hard to feed her family. This is the spirit every employee should inculcate, the spirit to always be resilient no matter what happens.


Loyalty is the key to succeeding in any endeavor. They say anything you find yourself doing is worth doing well. That means that the job you are doing no matter the circumstances you find yourself deserves the best of you. Olajumoke was just a bread seller and even after her overnight fame, she still acknowledged the Bakery she used to work for. That is what shows that one is a good employee, loyalty even after you have found greener pastures, always remain loyal.

Loyalty + Resilience + Hard work are the 3 Things Every Employee must learn from Olajumoke.






5 Ways to Use Twitter to Grow Your Small Business



Twitter is the on the go platform for social networking. On Twitter, everyone and anyone is making noise about one thing or the other. From businesses to religious organisations to politicians to government officials, our timelines are getting more and more flooded each and every single day.

Twitter recommends that the best way for small businesses to stand out is to produce sparkling content that speaks to the heart of the user.

Twitter can help you generate more customers who are willing to patronise and engage your brand each and every single day.

Know Your Customers

At one point or the other, you must have filled bank Know Your Customer form. The purpose of KYC is to know who your customers are, what they need and how to best meet their needs. Online we call them audience, you have to find your audience and identify them. Using the Twitter search, the billions of tweets that are sent every week are all available to be searched and sifted through.

The search button will help you find new customers and engage them, drawing them towards your business.

Identify and Connect with Brand Influencers

By identifying and building a relationship with influencers, you can greatly benefit from word of mouth marketing. To find influencers, start by searching for your industry’s keywords and pay special attention to who is getting tweeted about the most. Put them in a list to track what they are tweeting about so as to figure how to plug into the conversation.


Twitter Ads offers many types of advertising, including promoting your account or promoting specific tweets, that you can purchase to reach potential customers who may not yet be aware of your brand. Although it is not a cheap way of getting your business out there, Twitter ads will prove very effective for your small business if you can carve out a small investment to dedicate monthly.

Tap into Hashtags

Hashtags will improve your brands visibility, especially ongoing trends. Hashtags have been described as the little window that connects your brand to the world. Using relevant hashtags related to your industry will make your small business visible when people type into their search boxes.

Create Rich Engaging Content

You have to draw your audience in with reach engaging content, using simple online tools like Canva, you will find free templates that will help you design like a pro. Even the paid templates are not so expensive. With such tools, you really don’t need to burden yourself with the cost of employing a graphic designer.

Photos, Comics, Memes, Short Videos will drive engagement because statistics have shown that people are 3X more likely to engage with Tweets that contain such media.





1 2