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Posts Tagged ‘Social Media’

Why You Should Consider Social Media Customer Care

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Social media customer care is simply a way of handling customer service over social channels like Facebook, Twitter, etc which leads to amplification of  your customer service story.

Websitebuilder.org.uk recently created an infographic on how to effectively optimise social media customer care. This Infographic Presents the Importance and Benefits of giving attention to the compliments on the Social Media for Businesses.

How to Make Your Next Best Career Move

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Finding the right career can be a bit difficult in this country, with the influx of new graduates every year, the job market is getting more and more competitive as the day goes by. That is why you have to hone your skills and make the right decisions when choosing a career.

Whether its finding a new job, getting a promotion or changing career directions, your next best career move is at your fingertips.

There are things you have to master as a professional in your field. People always imagine that getting a job is the last bus stop, heck no. Your career growth ladder extends beyond getting a new job. Aside from clinching the job, you have to ensure that it fits into your career goals and it will help you move to the next level.

The Next Level

Your next best career move is getting to the next level. It could be getting a promotion, acquiring more skills, getting that dream job, becoming more relevant at work, you are the author of your next best career move. We can only provide a few tips; the rest is left to you.

Tips For the Next Level

  1. Build Your Work Bucket List: Every job is temporary, you need to do research and keep a list of companies you will be interested in working. Put your job search in high gear, use LinkedIn actively, connect with people who work in these companies. Research has revealed that eighty per cent of job opportunities come by referral. Your network is your net worth in your career, ensure that you diligently build your network.
  2. Take an Online Course: These days, companies say they cannot find the talent they need. As a result, people are embracing online training. Now you can take an online class, pay a token to get certified and post it on your social media profile for recruiters to see. It has been predicted that in the future we will all be required to take online courses on a regular basis to keep skills current. Check out Coursera, Lynda.com, MIT Opencourses, now is the time for you to take that online course.
  3. Use LinkedIn: With more than 400 million users and growing daily by two people per second, LinkedIn is the largest and most respected professional network in the world. Every day, more and more recruiters are using LinkedIn to find suitable candidates for their job openings. That is why you have to carefully build your LinkedIn, make connections, get endorsements and establish yourself as an authority in your field of expertise so that you can be easily found.
  4. Read: We come across so many online articles daily, over time we just view the topics and skip the articles. it’s time to shake things up and find new reading sources. Look for fresh perspectives that will challenge your thinking and keep you engaged. They say diversity of thought is the key to creativity.
  5. Don’t quit: Everyone loves a good comeback story although we all make mistakes. You might have failed a job interview or flunked an aptitude test, it’s time to make the most of your failure. Use the Experience + Learning = Grow model to plan a way to leverage what you learned from the failure. One way or another, your failure will make you a better professional.

 

5 Free Online Tools that Can Help You Grow Your Small Business

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Technology has permanently come to reshape our lives and our businesses. Today, each and every single day, people are conceiving new ideas to make our lives easier. Online, there are a variety of tools that can help you grow your small business.

Simple Graphic Design: Canva (https://www.canva.com/)

Canva helps you to create simple graphics with free templates. All you need to do is to add text and voila, you have a great finished product. You can create invitation, announcements, Facebook cover, social media image posts on Canva.

Social Media Scheduling: Hootsuite (https://hootsuite.com/)

Hootsuite helps you to schedule your social media posts across all social media channels. The free account gives you an opportunity to include three social media accounts. Within the Hootsuite dashboard, you can monitor your engagement and also gain insightful analytics to all your activities.

Taking Notes: Evernote (https://evernote.com/)

Evernote is the place to collect inspirational ideas, write meaningful words and gather your to do list. Evernote syncs seamlessly across all devices and you can even bookmark notes on your web browser with ever note.

Mailing: MailChimp (mailchimp.com)

MailChimp is your all in one email marketing answer, Mail Chimp helps you send constant emails and also track results. If you are sending less than 2,000 emails, MailChimp has a great free offer for small businesses. All you need to do is to create a contact list that can be updated anytime.

Services: SourceGig (http://www.sourcegig.com/)

Source gig lets you find freelancers that can help you with anything, from market research to business plan writing to logo design, source gig will help you get anything done from the comfort of your home.

 

5 Ways You Can Use Facebook to Grow Your Small Business

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Facebook can be referred to as the mother of all social networks, with about 3.5 billion likes every day and 1.4 billion users, 20% of the world’s population is on Facebook and a huge percentage of this people can be advocates of your brand.

Think about it, with the right kind of engagement on Facebook and a little investment in adverts, you have the opportunity to reach so many people. Facebook ads are also targeted in such a way that it almost meets people at the point of their needs.

Here are 5 Ways You Can Use Facebook to Grow Your Small Business

Improve Your Facebook Home Page

Don’t just list the name of the business and write a short description of the business, write long description, include a web address if you have one, use a catchy cover photo and profile photo. Ensure that your page stands out, so that when people stumble on it, they will be interested in liking.

In all your offline and online marketing efforts, let people know that you are on Facebook. Constantly redirect people to your home page.

Facebook Graph Search

Facebook Graph Search is your secret weapon. It’s an ingenious way of extending your online reach. Think about it. Facebook graph search ranks people, pages, apps, groups, places etc. With such tool, you can find your perfect customer either individually or in their niche network.

Streamline Your Social Media Channels

You shouldn’t expect your Facebook page to exist in isolation, unite it with your other social media channels like Instagram, Twitter, Pinterest etc. it helps you save effort and promote your content concurrently, because what you post on one will automatically connect with the other one.

Don’t Underestimate the Power of Giveaways

People will be motivated to like when they know that there is something waiting at the other end of the line. It can be a free gift or a free service, giveaways are baits that lure your customers in. This also helps with your word of mouth advertising. By the time your lucky winner testifies to the goodness of your product or service, be rest assured that there will be plenty people waiting at the end of the line to also experience this goodness.

Talk, Talk, Talk

Twitter gives you 140 characters to express yourself, Instagram gives you just one shot, Facebook gives you enough space for all the characters you need to talk the talk. So talk the talk and don’t stop talking, let people know that you are an authority in your field. Post relevant shareable content that is worthy of anyone’s time.