When life hits hard, we often forget how beautiful we truly are. This is what led a Nigerian based beauty entrepreneur, Laila Cadne to make a
documentary about five market women who share their experiences and the lengths and struggles they go through to provide for their families.
Laila selected five women in Agege market and she transformed their lives by showing them a version of their beauty they had never seen before.
One of the women said she had not paid attention to herself since her husband died in 2003. The makeover was a reminder to her that she is beautiful inside and out.
The documentary MMA NMA is a story that depicts the beauty, strength, resourcefulness and struggles of the African woman and the quest to remind them of how truly beautiful they are.
Laila said “In the daily quest for sustenance, so much emphasis is placed on ensuring their families and loved ones are catered for, often to their own detriment. They have no time to look their best or care about their outward appearance and as such the beauty within them goes unnoticed.
The documentary was brought together by
Creative Director @ellecadne
Full Documentary edited by @babalolafelix
Full Documentary graded by @princemeyson
Hair by @megagrowthnigeria @darlingnigeria
Makeup by @lailacadne, @makeupbykofo and Uju